AURA was born in a studio apartment in the 10th arrondissement of Paris, from a belief that fashion journalism had lost its capacity for genuine intellectual risk. Too many publications chased the trend; none were willing to interrogate it.

We began as a printed quarterly, 200 copies, hand-distributed at the Palais de Tokyo and the Colette space before it closed. Today we reach 48,000 readers monthly across digital and physical formats. The ambition has never changed.